This is my entry for The OK Go / Saatchi & Saatchi Music Video Challenge. (please watch in HD!)
My approach to the video was to build a storyline around the lyrics using mainly the Instagram feeds from the members of the band (over 40 of their pics are represented in some manner in the video). I used their online presence elsewhere (Twitter, Youtube, blog interviews, etc.) to help fill in the gaps.
You can view a 'making of' the video collection over here:
http://im-not-through.tumblr.com
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