You can take the man out of New York, but you can't take New York out of the man. In his latest video for the track "Nu JC", Jeff Chery returns to the place that birthed him.
But instead of visiting family, chilling on his block or shopping in Manhattan — like most New Yorkers who come home — Jeff heads straight to the one place that puts him in his element. This video takes us on a visual journey of the homecoming.
Continuing a string of strong collaborations, Teks of Picture This Media (picturethismedia.net) directs "Nu JC", which was filmed in New York's Lower East Side. Teks was also behind the camera of the visuals for "Who Is That" (featuring Young Money's Lil Chuckee), "Drop the World" and "Silly".
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