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Rigoberto Tovar García (March 29, 1946 -- March 27, 2005) was a Mexican singer best known as Rigo Tovar. Famous for his cumbia songs, Tovar is considered a musical pioneer by fusing electric guitar, synthesizer, and rock melodies with traditional Mexican music.

Tovar was born and raised in Matamoros, Tamaulipas, Mexico. After moving to Houston, Texas, his musical career began to take off in the early 1970s. Blending cumbia, tropical, and modern pop rock, he quickly gained a large following. His first album entitled Matamoros Querido was released in 1971 and garnered the singer two regional hits, the title track and Lamento de Amor.