Response to D&AD brief (2007) for a music video for Thom Yorke. I wanted to draw attention to the fact that the video/brief itself is an environmental issue. The video exists to make a point and not to look pretty. I used visual cues from the BP brand which creates the impression that Thom Yorke is similar to BP: they are both brands and both equally responsible for climate change.
The video scooped first prize at the awards!
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