Sam Lanin Ipana Troubadours - I Used To Love Her In The Moonlight (But She's In The Limelight Now) 1929
The Ipana Troubadors (aka The Ipana Troubadours) was a musical variety radio program which began in New York on WEAF in 1923. In actuality, the Troubadors were the Sam Lanin Orchestra. The show was sponsored by Bristol Myers' Ipana Toothpaste, and it was during this period that Bristol Myers introduced the slogan, "Ipana for the Smile of Beauty; Sal Hepatica for the Smile of Health."
Sam (C.) Lanin (September 4, 1891 - May 5, 1977) was an American jazz bandleader.
Lanin's brothers, Howard and Lester, were also bandleaders, and all of them had sustained, successful careers in music. Lanin was one of ten children born to Russian-Jewish immigrants who emigrated to Philadelphia in the decade of the 1900s. Sam played clarinet and violin while young, and in 1912 he was offered a spot playing in Victor Herbert's orchestra, where he played through World War I. After the war he moved to New York City and began playing at the Roseland Ballroom in late 1918. There he established the Roseland Orchestra; this ensemble recorded for the Columbia Gramophone Company in the early 1920s.
The 1929 stock market crash hit Sam Lanin hard, unlike his brother Lester; in 1931, he lost his contract with Bristol-Meyers, his radio show and the name Ipana Troubadors. By the middle of the 1930s, Sam was spending much of his time cutting transcription discs. While his fame had waned, he was still well off from the money he saved in the 1920s and retired from the music business by the end of the 1930s. He was essentially forgotten at the same time Lester went on to stardom. He died in 1977, having never returned to music.
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