Calling it a hit would be stretching it, but it was the perfect song for DJs to play when it was someone's birthday, and despite being a bit repetitive, it was a pretty catchy song. It got enough radio play that most children of the 90s would recognize it. (Although I find that many people don't have any recollection of it until they actually hear it played again). This is when the phrase really became 'cool', although both "Go ___, it's your birthday" and various rejoinders such as "No it's not, do it anyway!" (which did not appear in the song) had already been in use for years. Of course, when most people think of the phrase 'it's your birthday', they don't think of Uncle Luke
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