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After writing songs together for three years for their respective solo albums (which were never produced), Boyd and Hansen realized they had a group forming. In 2009, the duo sent in two of their songs ("Stress" and "Money") into the Danish National Radio P3's Karriere Kanonen ("Career Cannon") competition. Of the 973 bands that entered, New Politics was one of 42 selected to perform—despite not yet being an official band, and not having selected the final line-up. Boyd and Hansen hired Poul Amaliel to play drums. The new trio were among the top four winners and went on to play in a major music festival in Denmark.[3][4]
New Politics "Yeah Yeah Yeah" LIVE in San Diego - YEAH YEAH YEAH by New Politics
In November, 2009, New Politics signed with RCA. They did a brief UK tour, and then went on to do a nation-wide US tour.[3] Following their motto, "Fuck It.", they also decided to move to the US, because of the new record deal with RCA. They currently reside in a loft apartment in Williamsburg, Brooklyn, New York.[1][5]
The band performed at the South by Southwest festival in 2010.[6]
On July 13, 2010 they released their first album, self-titled New Politics. It featured ten tracks, including their hit single "Yeah Yeah Yeah". They also made an official video for this single which was filmed in New York City. The album received a mixed review from Allmusic, who thought that the band's influences were too obvious.[7] They embarked on a 30-date tour of the US to promote the album,[4] and supported 30 Seconds to Mars on the Into The Wild Tour in September and October 2010. They made a second video for their single, "Dignity", and released it on Myspace.com on October 8, 2010. Like "Yeah Yeah Yeah" it was also filmed in New York City. In autumn of 2010, drummer Poul Amaliel left the band to go back to Denmark and "live his dreams."
New Politics "Yeah Yeah Yeah" LIVE in San Diego - YEAH YEAH YEAH by New Politics
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