C-Tru - It's On video free download


103,611
Duration: 04:41
Uploaded: 2015/01/26

Music video for It's On performed by C-Tru.

Directed by: Luis Guanzon

Email for C-Tru bookings, features and requests: [email protected]

Site: http://www.c-tru.com

Twitter: http://www.twitter.com/ctru_music

Facebook: http://www.facebook.com/ctru.music

Soundcloud: http://www.soundcloud.com/ctru

Instagram: http://www.instagram.com/icanctru

Copyright (C) 2014 C-Tru.

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Comments

8 years ago

Seanmiketv

Feeling this!! Keep it coming!!

9 years ago

Joshua Nelson

Fire!! This dude is a star! Nice work bro 

9 years ago

CTRU Carlo

This was probably one of the most fun I’ve had making a music video ever! It’s always a good time working with my good friends at BeMoreMedia for the visuals on my projects. I always know I’m in good hands with husband/wife tandem director Luis Guanzon and stylist Anne Guanzon. My song “Its On” has such a feel good old school party vibe to it that the original concept was to have the music video mimic a house party in the 90s Kid N Play style. After much brainstorming we decided that we wanted to take an “outside the box” approach to this video. So we ended up with the concept that it would be a music video within a music video!Confused? Let’s break it down! As the music video starts, you see a ‘regular guy’ chilling at home watching TV. As he flips between channels we see C-Tru visualized as most celebrities are. I wanted to portray and poke fun at the different rapper stereotypes out there. From the serious artistic rapper, to the over the top MTV Cribs flashy rapper, it was fun acting in this video. To drive the message home to the viewer, at the end of the video we shot a scene where the doorbell rings and the ‘regular guy’ gets up answers the door and its revealed that this guy on the sofa was C-Tru all along. All the stuff on TV about him was just an act for the media and the real him is just like everybody else. Unfortunately the shot didn’t flow as well with the video as we hoped and it was cut out, but now you know the full story! I’ve been lucky to have met and worked with high profile artists and the first thing I always notice when getting to know them is that they are nothing like how they are portrayed on the media. So this music video is kind of like a homage to them.Just one last tidbit to share before I go . . . that MTV Cribs scene with me in the bathrobe in the beginning . . . looks comfy right? Nope! We shot the scene at a huge 3-story Venice Beach house with a private rooftop lounge. But let me put it into perspective, it was a sizzling hot and humid 90F that day and the air conditioning went out during the shoot. And if that wasn’t hot enough, the bathrobe was made from thick cotton material which made me feel like the 90F was really 100F so I wanted to finish that scene as soon a possible. Luckily it only took 30 minutes and the next scene was the rooftop lounge scene where enjoying chilled champagne with my friend and print/fitness model Franciele Medeiros was part of the shot! Saved from heat stroke LOL!Till next time!

9 years ago

Joe Vistan

C Tru you are a beast! Keep up the good work and I look forward to hearing more from you - from a fan of hip hop for 21 years and going (east to west).Look forward to downloading your EP from ITUNES right now.

9 years ago

earl seymour

great

9 years ago

Denis Shameti

more gooder than m&ns

9 years ago

Robin Isle

way kewl

9 years ago

Tamara Balsamo

Aaaaawesome!!!!! I love It!

9 years ago

Ca ris sa

So refreshing. Original. REAL talent. Raps, Sings, AND Writes his own. Finally found a total package artist. Thank you C-tru!

9 years ago

Dj Hero

This is what I've been waiting for!!! Awesome video C-Tru! Cool concept and visuals and most importantly . . . GREAT SONG! Crazy dope how you rap and sing on the track, wanna see more of that man. You definitely got next, you got star quality its obvious. I'm adding this to my next DJ set and hit you up for some shoutouts 

9 years ago

Simon Fayn

Nice!

9 years ago

csants1

What a talent !!!! Keep it on....It's On, C-Tru...a talented artist like you can't be denied

9 years ago

Jin Kim

Yoooo cant believe I just stumbled across this. Keep it up bro!! Looks hella dope!

9 years ago

i DIGtv

From the current situation looks like "Its ON"! Great video story line!! +CTruVEVO 

9 years ago

DJ Swissivory

so dope fam! Since 10 years we've been making music! 2005 - 2015!@CTruVevo so hott!!!!!!!! IT'S ONNNNNNNNN

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